Once upon a time there was a family dream and then us: three brothers determined to get it out of the drawer. In April 2013, together with our mother and our uncle, accomplices long years of experience in the world of precious metals, we created Rue des Mille, our fantasy of 100% Italian prêt-à-porter jewels, which evokes the name of that Via dei Mille where it all began and which contains, like a precious casket, that R of father Roberto, faithfully reproduced by us children after years of training on the notes of scholastic memory.